the client

Rise Electric is a forward-thinking electric company based in Fort Collins, Colorado. Committed to sustainable energy solutions and exceptional customer service, Rise Electric aims to be a leader in the renewable energy sector.

the ask

Rise Electric needed a fresh and memorable brand identity that captured their innovative spirit and commitment to renewable energy. While they wanted to avoid generic electric or lightbulb imagery, they were interested in incorporating a lightning bolt into the logo in a unique and recognizable way.

the solution

The solution was a bold and innovative logo mark that cleverly combined the initials "R" and "E" with a stylized lightning bolt running through the center, really playing off the angles of the bolt. This created a dynamic visual symbol that conveyed the company's energy and forward-thinking approach. The logo's clean lines and simple geometric shapes made it easily recognizable and versatile for various applications.