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Open World Brewing is a passionate microbrewery determined to expand the horizons of craft beer. Their belief that great beer opens up a world of new experiences drives them to create distinctive brews using imaginative ingredients and time-honored techniques. Founded in 2018, Open World Brewing quickly became a local community favorite, known for their welcoming taproom and their ever-evolving menu of flavorful, boundary-pushing beers.
Open World Brewing needed a visual identity that embodied their name and their adventurous spirit. The logo design aimed to convey a sense of exploration and discovery. The website needed a welcoming, user-friendly design that showcased their taproom and highlighted their commitment to innovative brews. Can labels required an "exploratory" aesthetic that still provided clear, easy-to-understand information about the beer's type and style, making it simple for customers to choose their next delicious adventure.
The solution centered around a circular logo that cleverly depicts a world map formed by the bubbles in a pint glass, visually reinforcing the "Open World" concept. This playful image offers the perspective of looking down into a foamy beer. The can designs maintain a consistent feel, featuring a background world map with unique, exploration-themed artwork for each beer variety. This artwork concept ties into their experimental brewing philosophy. Clear labeling above the artwork indicates the beer style, with the logo and beer name placed below, ensuring easy identification for customers.
A hop-forward India Pale Ale that pours a hazy golden color with a frothy white head that lingers on the surface. The aroma is a citrusy and tropical blend of hops, with notes of grapefruit, pineapple, and passionfruit.
Citrus Safari is a bright and tangy American Pale Ale that pours a hazy golden color with a fluffy white head that dissipates slowly. The aroma is a zesty and citrusy blend of hops and orange peel, with notes of lemon, grapefruit, and a hint of pine.
As the name implies, it is a long and winding voyage through a landscape of tart and sour tastes. It denotes a sour that is both bold and refreshing, and it recalls the sense of exploration and discovery that comes with sampling new and interesting beers.
A craving for excitement and novel encounters, with flavors that are equally vibrant and zingy. It conjures up images of exploring far-off lands while sampling native fare and beverages. It conjures up an astringent sour with a vibrant, zesty flavor character.
Midnight Journey pours a deep, dark brown with a creamy, tan head that clings to the surface. It is a full-bodied, rich porter. Roasted malt, cocoa, coffee, and a little smokiness make up the rich bouquet.
Dark Horizon is a complex imperial stout that pours a deep, jet black color with a thin tan head that dissipates quickly. The aroma is a rich blend of dark roasted malts, dark chocolate, and a touch of licorice. The mouthfeel is thick and chewy, with a subtle sweetness that balances out the bitterness of the dark malts.
